SA shocked over the price of famous Choice Assorted biscuits

South Africans were recently sent into a frenzy after realising the price of the famous Christmas biscuit selection, Bakers Choice Assorted. 

The iconic box of cookies has become synonymous with the festive season, and once these are placed in shopfronts, you know Christmas is around the corner.

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Unfortunately, this year, it seems Christmas is cancelled after consumers realised how much the beloved biscuits cost.

Photos of the biscuits have been making the rounds on social media, showing that a 2kg box now comes with a jaw-dropping price tag of R369.99.

This realisation sent South Africans into a frenzy, causing an outcry over the cost and the general rise in the cost of living.

Breakfast with Martin Bester discussed the outrageous price, saying that what was once a Christmas staple has now become a luxury.

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"It's the kind of thing you just used to grab without looking," said Martin Bester.

With the recent price reveal, even die-hard fans are thinking twice before grabbing a box. 

Many took to social media to share their outrage over the price tag.

Check out the post shared by @_NMabaso and some of the comments below:

@JahLif said:

"The universe is helping me stick to my new journey of cutting out processed sugar."

@Thabojs commented:
"Payment by instalment loading…"

Source: East Coast Radio

Tune in to the 'Breakfast with Martin Bester', on weekdays from 06:00 - 09:00. Stream the show live here or download our mobile app here.

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