Spelling error or marketing genius? "Springbox" billboard causes outrage
A billboard wishing the South African national rugby team well has drawn much attention online.
A picture of a new billboard wishing the Springboks well has caused quite a stir on social media after a major "spelling error" was spotted on the billboard.
The Springboks left South Africa from the OR Tambo international airport in Johannesburg for the Rugby World Cup in France over the past weekend.
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Many fans and spectators wished the national team well on their journey, but one billboard doing the same did not sit well with many South Africans.
"Go Springbox! Love Eskort," the billboard reads, alongside a South African flag.
Although the thought behind the campaign was set out with good intentions, many could not look past the spelling error.
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Social media was flooded with reactions from South Africans, with some praising the patriotism of the billboard, while others were not able to look past the "Springbox".
Oh my gosh are my eyes deceiving me 🤣🤣 is it Springboks or Sprinbox ? @EskortFood what is this 🤷🏽♀️ #Springbox pic.twitter.com/wBuNBOwNKJ
— Angie🇿🇦 (@malobe_mahlape) August 15, 2023
This billboard sparked a lot of controversy today. Whether shady or not, you can definitely count on @EskortFood food to rally behind our national treasures; the #Springbox 🤣❤️ pic.twitter.com/5HLJD35Hdb
— Tinah ‘Miss Standards’ Mashiloane (@MissTinah_M) August 15, 2023
ICYMI: New Billboard out👀 Did they miss the spelling?😂 #Springbox pic.twitter.com/1iWl0fRoxh
— YT: Kefiloe Sello (@Kefiloe_sello) August 15, 2023
Other reports claim this "spelling error" was intentional and a stroke of "marketing genius".
Seeing that the campaign has sparked a lot of conversation, humour, and widespread engagement, many believe the campaign was a great marketing stunt.
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Image Credit: Twitter/ Screenshot