A Million and Change Campaign Insights

Live AM/FM Radio Attribution

Mass Jac 27-03

Market Insight - What Are We Looking At?


Chart 1: The Radio Power Meter 🔥

This chart shows how much website traffic radio broadcasts are bringing in each day. Think of it as a scorecard for how well radio is driving people to check out the website!

Chart 2: The Radio Effect Tracker 📈

Here, we zoom in on the real impact of radio ads. The star of the show? "Extra visitors during broadcasts"—this tells us how many more people are rushing to the website when the ads are on air. The bigger the number, the bigger the win!

Chart 3: The Traffic Spike Detector 🚀

This one highlights the biggest traffic surges. Which radio time slots are making people take action the most? This chart reveals when listeners are most likely to hop online after hearing the call-to-action (CTA).


Website Analytics (Jacaranda FM)

Jac 27-03


Website Analytics (East Coast Radio)

ECR 27-03

Google Analytics: The 7-Day Showdown


These charts track website visits over the last week. The solid line is the current week, and the dotted line is last week—so you can instantly see if traffic is growing, holding steady, or taking a dip. It’s like a friendly competition between weeks!


Question Analytics