From WhatsApp to TikTok Queen: Tums the Narrator’s viral rise | Don't Hold Back podcast

From WhatsApp to TikTok Queen: Tums the Narrator’s viral rise

What began as a way to pass time during COVID-19 lockdowns has become a calling card for Tumi Mmope: she's now an award-winning TikToker and content creator. And it all started with her local neighbourhood WhatsApp chat group.

Meet South Africa’s TikTok Queen Tums the Narrator
JacPod | DW

Tumi, better know as ‘Tums the Narrator’ won the DStv Content Creator of the Year Award in September. 

But not everybody has success on social media platforms, and Don’t Hold Back podcast host Nozibele Qamngana-Mayaba quizzes Tumi on what makes an account special, where she thinks South Africa ranks in terms of global content creation, how it all began for Tums – and the downside of achieving success.

Listen or watch below:

Meanwhile content creator, author, HIV activist, and "Don't Hold Back" podcast host, Nozibele Qamngana-Mayaba, is a new mom, and she was taken aback by the sudden highs and lows of this new journey.

Many young women fight a silent battle against postpartum depression.

To help break the stigma surrounding the so-called 'baby blues', Nozi's joined on "Don't Hold Back" by radio personality, bestselling author, and life coach Sam Cowen, who recounts her motherhood journey and struggles with depression.

“I wanted women to know they weren't alone...There is such pressure on us to be perfect,” Sam tells Nozi in this second episode of Season Two of the award-winning podcast.

"It's [motherhood] is the biggest thing you'll ever do, and it's the thing you get judged the most on," says Sam. Listen/watch below.

Meanwhile, Google Africa's Chief Marketing Officer, Mzamo Masito, went from fighting to make ends meet to being a South African captain of industry - but his journey is littered with battles and second-guessing. Not what you'd expect from a high-flying executive. 

He tells Nozibele Qamngana-Mayaba why young South Africans should not idolise Elon Musk, why Ubuntu is so underrated, and why changing jobs the right way helps you get ahead. 

Just a heads up: there is some swearing in this first episode of Season 2. Listen / watch below.


ALSO READ: 'Got fired into my dream job'

MORE ABOUT NOZIBELE QAMNGANA-MAYABA

South African presenter Nozibele Qamngana-Mayaba is well known for her HIV-AIDS activism and YouTube channel. After her own HIV diagnosis in 2013, Nozibele made it her mission to hold open conversations about her journey. Now a published author and respected authority on the subject, the 31-year-old’s work was named as one of the web’s Top 15 HIV YouTube channels.  She recently completed a second season of her TV show called #YesIHaveHIV, where she assists others to disclose their HIV statuses to friends and family. In May of 2023, her presenting skills earned her an international nomination in the "Presenter of the Year" category at the Association of International Broadcasting awards. With her direct, engaging, and empathetic hosting style, she's the perfect fit to address taboo topics - and to say: Don't hold back!

Check out "Don't hold back" on our RSS feed and your favourite podcast app:

Leave us a rating or review if you've got a minute! You'll help others find "Don't hold back".

‘Don’t hold back – say it loud’  is a co-production between German broadcaster Deutsche Welle (DW), Jacaranda FM and East Coast Radio.

Don’t hold back – say it loud’ is both an audio and video production.

Show's Stories