A deep dive into design in South Africa
What's the state of design in South Africa? What drives it forward and how is AI changing things?
In the latest episode of the Talking in Creative Circles podcast, guest host Liana Liebenberg, Creative Partner at Design Bridge and Partners, leads an insightful discussion on design with Wade Moonsamy, Co-Founder & Creative Director at BCKRDS, and Vumile Mavumengwana, Creative Director at VM DSGN.
The episode explores the vibrant world of advertising design, particularly in print and magazine formats for brands.
Liana and her guests unpack the challenges of staying relevant in a fast-changing industry, the influence of technology like AI, and the power of African-inspired design on a global stage.
Wade highlights how AI is changing the game: “It’s an aid that enhances creative processes without replacing the human touch.”
Vumile adds, “Nothing trumps creativity. Insightful ideas are what make advertising stand out.”
The trio also talk about the importance of entering international design awards to give African design the recognition it deserves.
Wade points out, “There’s a growing appetite for African narratives, and we need to represent them in bold, innovative ways.”
Listen below for fresh insights into advertising design in South Africa and the stories shaping its future.
Meanwhile, in a previous episode, SA Cannes Lions judges—Keith Manning, Executive Creative Director at TBWA\Hunt Lascaris, Zee Ntuli, Director at Darling Films, and Thandeka Gilbert, Creative Group Head at McCann Joburg—explored South Africa's performance at this year's awards.
They provided valuable insights and discussed what needed to change for South Africa to reclaim its spot on the global stage.
Listen to the full episode below.
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