More Music You Love, a radio first
Updated | By MornéJK
In what is being called ‘a first for radio,’ Jacaranda FM launched its new "More Music You Love" campaign with a live love story that was broadcast on the biggest digital billboard in Johannesburg.
The Complimentary Breakfast launched the "Greatest Love
Story Never Told in Illovo, Johannesburg on Wednesday morning.
The event was streamed live to the audience while a re-enactment of a lip sync drama was broadcast live on a big screen at the Illovo Junction.
According to Jacaranda FM's General Manager, Kevin Fine, it was the first time ever that an outdoor billboard was combined with an on-air broadcast.
And the first radio live billboard lip sync is live. Bang. #halomagic #jacarandafm #moremusicyoulove pic.twitter.com/Azam1d40Da
— Dean Oelschig (@DeanOelsch) February 15, 2017
"The mood was amazing and it is vital that listeners understood the value proposition of ‘More Music You Love,’ Fine says.
He adds that research indicated that listeners wanted to listen to more music and more specifically the music that they love.
It's on now #MoreMusicYouLove !!! pic.twitter.com/0XGlHMREez
— Gavin Meiring (@Gavinmayring) February 15, 2017
"We wanted to launch our new value proposition which is ‘More Music You Love’ in a very meaningful way to connect with our listeners and we decided that telling a story was the way to go," Fine says.
About More Music You Love:
Chatting about this incredible radio moment with @carlamackenzie7 @jacarandafm @comp_breakfast #moremusicyoulove pic.twitter.com/Rh5DSiLbTJ
— Daniel Baron (@DanielBaronSA) February 15, 2017
Each of us have our own story to tell that connects us to music; through music we're reminded of a time, and/or a place. As a radio station, music has such a strong place in our hearts, we are thus focused on not only playing MORE music, but playing more music that people LOVE.
Plenty fun with @jacarandafm this morning with the biggest bill board in #Jozi in action with #MoreMusicYouLove 💜 pic.twitter.com/8BPz72EH2d
— Wεทchy ¸.¸. ҉¨ (@NocturnalWenchy) February 15, 2017
What better way to display that than by telling a love-story through music, through using different mediums to show just how serious we are about the music and how it connects people ; from new music to nostalgic music, in essence - with More Music You Love.
It's a party up in here! A radio first has come to an end! What a lot of fun it was. Thanks for tuning in! #MoreMusicYouLove pic.twitter.com/Aox54cMguq
— Jacaranda FM (@jacarandafm) February 15, 2017
Lekker seeing the guys from @comp_breakfast @jacarandafm at Illovo junction this morning @cnandco #moremusicyoulove come up for coffee ☕️ pic.twitter.com/KN06LgmdaN
— Rikus Kok (@Rikuskok1) February 15, 2017
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