Roger Federer and Zendaya join forces for new campaign
The queen of the film versus the king of tennis! Roger Federer and Zendaya are the tennis duo we didn't see coming.
One is a 20-time Grand Slam winner, and the other plays a rising tennis star in a movie. Roger Federer and Zendaya have joined forces for an epic new campaign for sportswear brand On.
Zendaya, who starred as Tashi Duncan in the sports romance film 'Challengers', was announced in June as one of the company's new brand ambassadors.
"Together, Zendaya and On will drive meaningful conversations around movement and well-being, reimagine select product collections, and produce future creative campaigns," On said in a press release.
One month later, Zendaya is starring in an epic ad with a tennis legend.
On's 'Dream On' commercial starts with Roger and Zendaya bumping into each other at one of its stores. They size each other up before Zendaya hands Roger a note.
'Z VS R. AIR TENNIS. 3pm," the note reads.
The pair then battles it out in a game of air tennis!
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We don't even want to know the budget for this ad, but it was well worth the price!
"That is why is so expensive! I want some ON products!" one Instagram user joked.
A second person wrote: "Queen of the film industry vs king of tennis."
A YouTube user commented: "The fact that this ("air tennis") started as a joke that she used during press for the movie n now it's this iconic ad."
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Zendaya's deal with On is a multi-year collaboration. The On team started their collaboration with Z by releasing a short film.
The C Prinz-directed film is part of their creative campaign, 'Dream Together'.
"This cinematic short film opens up a conversation about how movement can bring people together. With a track as its stage, Prinz gave a nod to how sport and movement can connect people from different backgrounds – a message that is especially meaningful in a year when the world comes together to celebrate a global sporting moment," the On team said.
Zendaya is proud of their collaboration, which hopefully will inspire her fans to dream big.
“I owe so much to the people around me for getting me to where I am and this film recognizes and appreciates those who support and uplift us every day. I think this feeling of collaboration and inclusiveness shines through in what we’ve created.”
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Main image credit: YouTube/On