Youth Voices: Sanele Cele
The Umlazi, Kwazulu-Natal-born designer describes the clothing label's style as street wear infused with couture.
He says his interest in fashion started at a young age when he had to find ways to make his clothing fashionable as his mom wasn't entertaining his requests for high-end expensive brands.
Through his work, Cele employs locals from his hometown, equipping them with skills and training.
He says it's important to trust yourself. He feels many follow trends on social media - but he believes following your intuition leads you to the right people.
Cele's label has gained local and international recognition. His client base includes renowned hip hop musician Khuli Chana.
Journalist Khatija Nxedlana spoke to Cele about being a young entrepreneur in a time when South Africa's unemployment rate sits at 26.7%
