OUTsurance Pointsmen Project NOW with Jacaranda FM

‘We are thrilled to have Jacaranda FM on board. Jacaranda FM is a much-loved, well-known brand and we believe that partnering with them will take the Pointsmen Project to a brand-new level. Jacaranda FM has already brought exciting, new ideas to the table and suffice to say that Johannesburg and Tshwane motorists and listeners are in for a real treat,’ says Peter Cronje, Head of Marketing at OUTsurance

Cronje adds that ‘this project is about so much more than just alleviating traffic congestion. It is also making a worthy contribution towards job creation for people from underprivileged communities.’

Kevin Fine, General Manager of Jacaranda FM agrees, ‘we’ve always loved the points men, and they have really developed great social equity. They're such an integral part of our everyday lives that I cannot imagine facing peak hour traffic without them.  

‘We are extremely pleased to act as the media partner for this amazing project. Our current campaign, “more music you love”, gives our listeners more of the music they want. Our listeners also rely on us for up-to-date traffic reporting and we believe that the Pointsmen Project offers us a solid opportunity to take our traffic reporting to the next level and assist people in making their day easier. In addition, we also get the opportunity to get more involved with the community and engage with our listeners.’

Traffic Freeflow is an independent company that runs the pointsmen project in conjunction with the cities of Johannesburg and Tshwane. OUTsurance acted as primary sponsor from the very beginning of the project.  

Mobile pointsmen respond to critical hot spots via motorcycles where traffic signals are down or malfunctioning during the morning and afternoon rush hours. Static pointsmen report to the same location daily to assist with traffic congestion at assigned intersections.