Biggest TikTok trends of 2024
TikTok brought us some incredible trends in 2024 — here are the best ones.
Since its launch in 2016, TikTok has taken the world by storm, becoming a go-to social media platform for both creators and consumers.
Over the years, it has delivered some of the most iconic trends and viral moments – and 2024 was no exception.
In its recent 'Year on TikTok 2024: A Little Creativity Sparks a Lot of Impact' report, the platform highlighted the year's standout moments, achievements, and trends.
@tiktok see how you made an impact in 2024? very mindful, very demure #YearOnTikTok ♬ original sound - TikTok
"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact.
"We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine," said James Stafford, Global Head of Content, TikTok.
Based on this report, we've identified five of the biggest TikTok trends of 2024:
Man in Finance
Megan Boni, known as "Girl on Couch" on TikTok, went viral with a video describing her ideal partner. The video was remixed into a hit song, which garnered over 58 million views. Boni later collaborated with DJ David Guetta, taking the track to the top of the charts.
@girl_on_couch Can someone make this into an actual song plz just for funzies
♬ original sound - Girl On Couch
Brat Summer / 'Apple' Dance
Inspired by Charli XCX’s album 'Brat', the "brat summer" trend embraced self-love, body positivity, and bold fashion – especially neon green outfits. A dance challenge to Charli XCX’s song 'Apple' went viral, racking up 26.5 million views. The phrase "Brat Summer" was later named Collins' Word of the Year for 2024.
@brookieandjessie brat summer 💚
♬ Apple - Charli xcx
Sambas and a Little Red Bag
Maisie Isobel's TikTok featuring Adidas Samba shoes paired with red handbags struck a chord with audiences, earning 10.3 million views and inspiring celebrity recreations, including one by Penn Badgley.
@maisieisobel_ Boots and a slick back bun @Ellie Lord @Amelia Gregorian #bootsandaslickbackbun #girlhood #cowboybootsandablowie #sambasandalittleredbag ♬ Boots and a slick back bun - maisieisobel_
Very Mindful, Very Demure
Jools Lebron's workplace style advice on being "mindful and demure" gained massive traction, amassing 54 million views. Her tips on subtle makeup and professional dressing even attracted attention from Khloé Kardashian.
@joolieannie #fyp #demure ♬ original sound - Jools Lebron
Gen Z Employees Write the Script
Gen Z creativity shone through in campaigns like Currys’, where employees made TikTok videos. One ad featuring a middle-aged man using trendy slang like "ate and left no crumbs" attracted over 2.5 million views.
@glasgowsubway Kenny slayed tbh..💅 #GlasgowSubway #Glasgow #fyp #GenZ #slay #marketing #UK ♬ original sound - Glasgow Subway
Moo Deng
While not exactly a trend, Moo Deng, an adorable pygmy hippo from Thailand, became a global sensation on TikTok, showing that even animal content can capture hearts worldwide.
@arthur072l Why is Moodeng the hippo so well-loved?#foryou #animals #hippo #moodeng #cute ♬ original sound - Arthur072L
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IMAGE: Supplied