Famous YouTuber to release new chocolate brand in SA this week
South Africa, we might have another PRIME situation on our hands...
American YouTuber, James Stephen Donaldson, better known as MrBeast, is set to launch his Feastables chocolate bars in South Africa this week.
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According to Business Tech, the chocolates will be exclusive to Massmart’s Game and Makro when they launch on Friday, 20 October.
Don’t say we didn’t tell you that Feastables are arriving at Game stores and online in SA on 20 October. Get ready to unleash the beast. pic.twitter.com/7kSy4Gu5Fj
— Game Stores SA (@Game_Stores) October 17, 2023
South Africans will have four different variants to choose from: Milk Chocolate, Deez Nuts (milk chocolate with peanut butter), Crunch (milk chocolate with puffed rice), and Original Chocolate.
Each bar will cost R49.95.
The famous YouTuber, who is credited with pioneering a genre of YouTube videos that involves expensive stunts and challenges, currently has more than 200-million subscribers on YouTube.
READ: Major online shopping service to launch in SA in 2024
Business Tech reports that within the first few months of their launch, Feastables raked in over $10-million in sales.
“The future of retail is about innovation and ensuring you keep up with trends and demand. Since Feastables are hugely popular overseas, we saw the opportunity to be the first to launch them in the local market and expect that our younger customers will be excited about the launch,” Katherine Madley, Massmart’s Vice President of Marketing, said.
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