Jeremy Loops works with Ed Sheeran on much-anticipated music
The South African star has just signed a global deal with Universal Music.
Jeremy has spent the last six years touring his high-energy live shows, earning him a global army of dedicated fans. Last year, he was invited to a private after-party when Ed Sheeran played his first stadium show in South Africa. The pair immediately hit it off.
Loops joined Breakfast with Martin Bester telephonically to talk about the experience of recording music with Ed Sheeran.
“He (Ed Sheeran) said I was a better loop artist than he is. Very kind, but not true!” laughs Jeremy.
“He suggested we write together. I thought he was joking, but six months later I was in his studio on his Sussex estate and we wrote two absolute bangers, at least one of which will be on the album.”
Loops also signed a global deal with Universal Music.
"I’m excited to partner with Universal Music in South Africa. We’ve struck a deal where I retain ownership and ultimate control, but they bring in their years of experience, resources, and an incredible team to help me take my music further. It’s the dream situation for an independent spirit like me where a major label joins a team and shares our vision."
Now, as the singer-songwriter prepares for the next phase of his career, he looks to stick to the same fundamentals that got him this far: “Write great songs and put on great shows. If we do that right, everything follows.”
A juggernaut of South African music, and one of our biggest global exports having sold out a headline show at London’s iconic 5,000 capacity O2 Brixton Academy, today Jeremy shares the first track under his new licensing deal with Universal Music Group South Africa, as part of a unique global partnership with Decca Records in the United Kingdom and Polydor in Germany.
WATCH JEREMY LOOPS' #StayAtHomeLive PERFORMANCE:
The self-produced single, entitled ‘Mortal Man’, is out now and played for the first time on Breakfast with Martin Bester!
READ: #StayAtHomeLive: Aloe Blacc performs on Breakfast with Martin Bester from his house in LA!
Partly inspired by a friend who struggles with addiction, ‘Mortal Man’ strips Jeremy down to acoustic guitar and signature loop pedal, his seductive voice littering a breezy melody with irresistible sunshine-soaked hooks.