Lay's dump salt and vinegar flavour, brand manager explains why
Social media was left in a frenzy after Lay's discontinued their salt and vinegar flavour. The brand manager for Lay's joined Breakfast with Martin Bester to explain why they did this.
Lay's South Africa has officially discontinued the flavour in the country, and it's caused much discord among the masses.
It all started with a tweet:
Hi @LailaManie, unfortunately, Lay’s Salt & Vinegar Flavour has been discontinued and will no longer be available in the market. We however invite you to try our new Lay’s Sweet and Smoky American BBQ Flavour. We do hope you enjoy our other flavours from our range too. :)
— Lay's South Africa (@LaysSouthAfrica) February 3, 2020
After a lot of confusion as to why they discontinued the flavour - Lay's brand manager Wesley Chetty joined Breakfast with Martin Bester to explain the decision.
"We did our research and sometimes flavours do not perform - and we had to discontinue the flavour. We have to listen to our customers and we made the decision," he said.
"Lightly salted is our number one flavour. Caribbean Onion and Balsamic Vinegar is our second-best flavour."
What is your favourite flavour of chips? Let Martin Bester know below.