Neighbourhood learns sign language to surprise deaf neighbour
We have never seen anything this thoughtful!
It was not an easy task but the people of Istanbul did it!
Muharrem could not understand what was happening when he bumped into neighbours and they could all communicate with him.
READ: Energy expert Ted Blom is hopeful after promise of transition to a low-carbon economy
Samsung set up a system of teaching the man’s neighbours sign language and set up cameras all over town.
The ad specifically focused on Samsung’s new call centre which was designed to help deaf and hard of hearing people in Turkey.
Tune in to the 'Breakfast with Martin Bester', weekdays from 06:00 - 09:00. Stream the show live here or download our mobile app here.