New sports drink in SA costs more than R500 a bottle
This trendy sports drink has been putting pressure on parents as kids all over South Africa are desperate to get their hands on it.
Prime, the new trendy sports drink, has set South African social media alight after the drink went on sale in the country at a ridiculous price.
According to numerous posts on social media, Prime will cost South Africans more than R500 for a single 500ml bottle.
What's so special about this Prime Drink? pic.twitter.com/aZOjWvHX5D
— Man’s NOT Barry Roux (@AdvoBarryRoux) April 17, 2023
Despite the outrageous price, the trendy drink has sold out in stores across the world.
With so many kids wanting a taste of PRIME, stocks are constantly in low supply. Whether the company deliberately does this has been debated but is unproven.
— Cash N Sport (@CashNSport) April 17, 2023
Stores in the UK have seen stampedes and even resorted to implementing customer purchase limits. pic.twitter.com/gVxqaJ0Rd6
In January 2022, YouTube stars Logan Paul and KSI launched the drinks company Prime Hydration, prompting the drink’s popularity.
READ: This Netflix hack will change your life
Due to its association with Paul, the drink has become very popular with teens across the world.
Needless to say, most South African parents are not having it.
“These prime energy drinks are really being sold for R900 on Takealot,” commented one Twitter user.
With so many kids wanting a taste of PRIME, stocks are constantly in low supply. Whether the company deliberately does this has been debated but is unproven.
— Cash N Sport (@CashNSport) April 17, 2023
Stores in the UK have seen stampedes and even resorted to implementing customer purchase limits. pic.twitter.com/gVxqaJ0Rd6
READ: Here’s how many years you might have to work to become a millionaire
Here are some other comments from parents on Twitter:
- “Haaaaaibo my son showed me this drink last week, he said we must go to Ocean’s mall to get it. Iyooo and kanti it's this expensive (I’m not coming I didn’t know it was this expensive).”
- “My 10-year-old son has been asking if I can buy it. I laughed out loud when I saw the price!”
Have you tried the trendy drink?
Tune in to the 'Breakfast with Martin Bester', weekdays from 06:00 - 09:00. Stream the show live here or download our mobile app here.