Russian fast-food restaurant in hot water over advert
The World Cup in Russia has caused many upsets on and
off the field.
The Russian Burger King has express regret after offering women a reward of 3m roubles (R642 612.19) and free burgers for life if they got pregnant with a World Cup player’s baby.
The advertisement sounds completely bizarre but it turns out to be true! The advert said: "Women who manage to get the best football genes will promote the Russian team's success for generations to come."
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Naturally, the campaign caused a scandal in the host country, forcing the company to not only reconsider the ad but to delete it completely.
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Many people voiced their outrage on Twitter.
Burger King promises $50,000 and lifetime whopper supply for Russian women able to get pregnant from any football celebrity (to transfer good genes to Russia) pic.twitter.com/su8lyfkt6N
— English Russia (@EnglishRussia1) June 19, 2018
And this Burger King ad would require many approvals at many levels. Says so much about how Russian society views women. These are marketers whose jobs it is to profile the demographic they’re targeting with the #advertising. Would be curious to know which agency created the ad.
— Laz (@laz) June 21, 2018
Wow 😂 Russian burger king really had a promotion of whoppers for life and some cash, if they can get pregnant by a soccer star...
— Chipperoni (@Chipperoni_Wilt) June 21, 2018
@BurgerKing you offered Russian women what? 😂😂😂 get pregnant by a national soccer and free food for life?😂😂😂😂😂😂💀💀💀💀
— Mr.Varnado (@Dawgy916) June 21, 2018