Fans shocked by festival drink prices starting at R29k
Updated | By The Drive with Rob and Roz
How much are you willing to spend on a bottle of booze?

Anyone who has ever been to a festival will tell you it is an expensive outing.
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Usually, tickets can be quite costly, and then there is still travel, accommodation, and many extra costs.
They will also inform you that everything is more expensive at a festive.
Depending on the type of festival, you are often allowed to bring your own drinks and food, which can save you a pretty penny.
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Especially when you see the price of drinks at Ultra.
Ultra is one of the biggest music festivals in the world, with events taking place worldwide, including in South Africa.
If you might be considering going to Ultra Miami, you should have started saving in 2001.
An Ultra Miami festivalgoer took it upon himself to share a picture of the drinks menu.
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While the drinks provided aren't anything crazy, the prices are.
The prices for bottles start at R29,000 ($1,500) for a 750ml bottle of Dom Pérignon Brut which would usually cost you around R5,000 in SA.
However, the most expensive drink on the list is a package called the "F*ck You Money" bottle package.
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For just R8 million you can enjoy 100 bottles of Dom Pérignon Brut, 100 bottles of Dom Pérignon Rose and 200 bottles of Moët & Chandon Nectar Impérial Rosé Pharrell Williams Edition.
See the full list here:
this year’s ultra bottle prices pic.twitter.com/wrhO0PojHC
— Mike Majlak (@mikemajlak) March 28, 2025
The price range shocked social media users from all over the world, including many Americans.
eventually people realize how empty these experiences are and gravitate to more meaningful experiences
— walrus (@walruswins) March 29, 2025
half a mil to flex 100 bottles for a few hours with people who you’ll never see again
no thanks, i’d rather fly my friends and family to any destination in the world for less
6 pack of redbull…. $80 LMAOOO
— Classy (@Class) March 28, 2025
Ill have some water please. Tap water that is.
— muffinL⨀vr ⟐ (@RJFieldsofGold) March 29, 2025
6 pack of nutrl for $80???? Bro 4 of them is $10 at a gas station LMFAO
— carl. (@CarlSoloz) March 29, 2025
For that money it should come with Ultra equity and a 15% donation 😭
— Fred (@fredxhans) March 29, 2025
There seems to be a clear consensus that these prices are just too outrageous.
Tune into 'The Drive with Rob & Roz' on weekdays from 16:00 – 19:00. Stream the show live here or download our mobile app here.
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Main image courtesy of @mikemajlak/X
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