Instagram starts testing its latest feature: Blend

Instagram starts testing its latest feature: Blend

Instagram has changed significantly since it first came out, but many still miss the good old days of Insta...

Instagram logo on phone
Instagram icon on phone / iStock

Technology is always moving forward in new, innovative, and interesting ways.

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Throughout the years, many social media platforms have been accused of "stealing" from one another.

Apps are continuously trying to develop interesting, interactive and fun features for their users.

Most recently, Instagram announced that they've started rolling out a feature called Blend.

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The new feature is only available in certain countries at the moment.

Blends are a feature within your chats on Instagram, allowing you to invite either a single user (in a one-on-one chat) or a group of people (in a group chat) to "blend".

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Once invitations are accepted, your chat's Blend is created and updated daily with fresh content based on the activities of all participants. 

Reels within the Blend will be tagged with the names of the individuals for whom they were suggested.

Participants will also get notifications whenever new content is added to the Blend.

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Ready to start your first Blend? Here’s how:

Invite people to a Blend

  1. Open the Instagram app and tap  or .

  2. Tap the chat that you would like to start a Blend with.

  3. At the top-right of the chat, tap Blend.

View a Blend

You can view a Blend from its related chat:

  1. Open the Instagram app and tap  or .

  2. Tap the chat with the Blend that you want to view.

  3. At the top-right of the chat, tap Blend.

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Remove Reels from a Blend

If there are Reels that have been suggested for you, you can remove them:

  1. Tap  at the bottom-right of the Reels you want to remove.

  2. Tap "Remove" from your Blends.

This will remove the Reels from all of the Blends you're a member of.

Leave a Blend
  1. Open the Instagram app and tap  or .

  2. Tap the chat with the Blend that you want to leave.

  3. At the top-right of the chat, tap Blend.

  4. At the top-right of the Blend, tap .

  5. Tap "Leave" this Blend.

While this is an interesting turn for Instagram, Spotify introduced a very similar concept in 2021.

It is also called Blend.

While the two apps serve significantly different purposes, people have noticed similarities.

Users are also not too convinced about the Instagram version yet because content sharing has become such a big part of interacting online.

If you can't spam your friends or family with memes, then what can you do?

Tune into 'The Drive with Rob & Roz' on weekdays from 16:00 – 19:00. Stream the show live here or download our mobile app here.

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Main image courtesy of iStock

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