LOOK: Coffee in a tube is the latest breakfast trend!
Have you ever wondered what it would be like if coffee was spreadable?
There are various types of coffee drinkers.
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Some just want to be woken up with a good cup of coffee before facing the day. They might even have one to four cups of coffee throughout the day.
While others are coffee connoisseurs. These coffee drinkers have multiple machines, tools, and flavour pods in their homes, all used to make the perfect cup.
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But no matter who you are, all coffee lovers share one thing: an obsession with coffee.
While most enjoy it as a morning drink, what if you could eat your coffee instead of drinking it?
Introducing No Normal Coffee.
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Philippe Greinacher and Alexander Häberlin founded the Swiss company, and it truly lives up to its name. Their product is unlike anything we've seen before.
They say the idea came to them while on a hiking trip.
"It all began around the end of 2023 on a hiking trip in Verbier, a stunning natural spot in the heart of Valais, Switzerland. It was the perfect time for their usual coffee break – a ritual that had become essential to all their outdoor adventures."
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As they set up their coffee pot, they realised how much space the equipment was taking and that it wasn't all that worth it for an average cup of coffee.
On that mountaintop, they began brainstorming. What if they could create a better product that was light, compact, easy to use and high quality?
Our goal was not to present people with a coffee paste to eat; we wanted to develop a higher quality coffee for drinking. But when we started with the tastings, things really took off. Everyone had their own ideas about how no normal coffee could be consumed: on a piece of bread, with a fruit, along with a protein shake. We are already big fans of no normal coffee on dried fruits and with banana.
In Switzerland, aluminium tubes are used for a wide variety of products, and they couldn't believe their luck that no one had thought to put some coffee in them.
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After lots of hard work, No Normal Coffee – coffee in a tube – was born.
No Normal Coffee provides 20 cups of coffee, doesn't need to be refrigerated, lasts up to 12 months and is made from Fairtrade Arabica beans.
While it was initially created to be consumed as a drink, it can be used as a spread!
One tube will cost you NT$563 (about R315), excluding shipping.
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Main image courtesy of No Normal Coffee