South African brands leave people in stitches with social media banter

Social media feuds are nothing news.

The ones that do capture the most attention are when famous stars go at it online.

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In recent years, however, brand social media pages have been leaning into having a more consistent and entertaining presence.

You have most likely come across some brands joining in on TikTok and meme trends.

They have also been finding themselves in a few online feuds, although they are not full-blown fallout.

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It's more like friendly banter.

Two South African brands recently took users on X by surprise when they had a spicy interaction on the platform.

It all started with this innocent post:

To which Discovery replied:

And that is when Capitec entered the chat:

They did wrap it up quickly by saying:

But it was not just X users who were enjoying this intersection as even Showmax and City Lodge Hotels decided to also insert themselves into the conversation:

At the end of the day, it was just a little bit of friendly competition and it brought a smile to many faces.

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Main image courtesy of iStock/ Robert Way