VIDEO: Is influencer Nara Smith stealing content from a SA creator?
Nara Smith might not be as innocent as she seems...
When it comes to viral sensations, these days, all you really need is a social media platform's algorithm to work just right and your one video could be seen by millions.
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Sure, you can hashtag and do everything these platforms tell you to help boost engagement, but at the end of the day, some videos are just the random chosen ones.
Nara Smith is a TikToker who has captivated millions of viewers with her smooth, whispery voice and her made-from-scratch recipes.
From homemade chewing gum to making her own butters and cheeses, Smith is posting step-by-step guides and vlogs of how she bakes and makes all her food.
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Her husband wants pizza? She's not buying dough. Instead, she makes it herself, even while pregnant and a mom to two little ones.
@naraazizasmith this was fun! What’s your favorite roadtrip snack? #easyrecipes #homecooking #fypツ #candy #bubblegum ♬ Just Give Me One More Day - Alej
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Nara has amassed millions of followers across her platforms but now some of her work has come into question.
South African social media creator Onezwa Mbola was part of 'MasterChef' season four in 2022 and has since also become popular on social media for her style of cooking videos.
Which are very similar to Smith's.
According to TimesLive, Mbola recently took to social media to state that she felt someone had been stealing her content ideas and she was taking a break for a while:
The reason I'm taking a break is that for months I have watched a very popular content creator use my ideas. She has continuously used my ideas to get views. That would be fine except in SA we don't get paid for views, and where she is [Germany] they are paid for views. She has been making money by stealing my content. I'm very disheartened and heartbroken because she's making a lot of money in views, and I am lucky to get a brand collaboration in three months. I feel like it is no longer worth it for me. Recently I made a boba tea and I was very proud of that video. The next day, she made a boba tea video. You might say it may be a coincidence, except it happens very often. People comment on my videos, saying I am the South African Nara Smith. How am I the South African Nara Smith when she's stealing my content?
These are still only allegations but Nara has also decided to address the situation:
The verdict is still out on this one but Onezwa fans are fuming and have done their research:
Nzila made her lotion on the 13th of May and coincidentally Nara Smith ran out of lotion 2 days later and made hers on the 15th of May…we’re not making this up…below I’ll post all the recipes Nara has stolen from other content creators with dates https://t.co/bAa2corOhH pic.twitter.com/Ne70JdVMj8
— zenkosi (@Zinhlezenkosiz) June 18, 2024
In case y'all havent heard, Nara Smith has aggressively stalked Onezwa, a BW forger/farmer in South Africa, & basically stole her entire persona, recipes & more as her own. When Onezwa got frustrated & stopped creating content on TikTok to go to YouTube Nara stalked her there 2. https://t.co/2hCRlwjed7 pic.twitter.com/PKdjSu0F5H
— 𝚏𝚊𝚛𝚡𝚒𝚢𝚘. (@hausofriya) June 16, 2024
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