VIDEO: Netflix CEO explains why you can't share your password
This one simple rule caused major outrage...
A lot happened in 2023, but one thing that stood out was the restriction on Netflix accounts.
With very little warning, the streaming giant announced that password sharing would become a thing of the past.
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For a long time, there didn't seem to be any issue with accounts being 'shared' or 'borrowed' until they started limiting access to one account per household.
Now, Netflix co-CEO, Ted Sarandos, has revealed why they cracked down on password sharing.
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Sarandos appeared as a guest on 'The David Rubenstein Show: Peer to Peer Conversations' and explained that the reason for the change wasn't actually all about revenue:
One was revenue, but the other part of it was with this personalisation. Helping you find something to watch works better, if you don't have five or six different people using your account. So, for us, it was really a way to really hone in with the personalisation technology, but also a way to kind of test the value proposition.
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While there was backlash after the initial announcement, the CEO claims that the streaming service has maintained its success and that the new measures have been effective.
You can watch the full video here:
@bloombergbusiness Here's why #Netflix Co-CEO Ted Sarandos says the company cracked down on password sharing. Tune into this episode of Peer-to-Peer Conversations with David Rubenstein via the link in our bio. #business #CEO #streaming #TV #film #entertainment ♬ original sound - Bloomberg Business
Even though the CEO has offered some clarification on the matter, some viewers are still not impressed and are left with more questions than answers: "Personalisation? Isn't that what each profile is for?"
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Main image courtesy of AaronP/Bauer-Griffin
