By helping others, one woman kept her business going throughout lockdown
In a world in lockdown, many businesses, both small and large, are facing closure. Jo Watt, owner of talent acquisition company, 'Talent Brand', joined me on a Zoom call to talk about that, sleepless nights, and an initiative that is going to change everything!
We are all under stress and pressure to keep our livelihoods and businesses up and running through lockdown and into a new and unknown future.
What we may not realise is that as humans, some of our best lightbulb moments come from helping each other!
As Mahatma Ghandi said: "The best way to find yourself is to lose yourself in the service of others." And that is exactly what Jo did! It was during a sleepless night that Jo came up with the Real Heroes Connect, an edutainment platform offering critical information about preventing the spread of the virus!
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To educate as many essential workers, educators and learners as quickly as possible, Jo and her company, Talent Brand, joined with Mobitainment and TTRO to produce a series of nine short animated videos, available in English, Afrikaans, isiZulu and Setswana and available across multiple platforms, providing information about topics such as physical distancing, when to self-isolate, safely travelling to work and school and how and when to get tested.
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Watt points out that the considered design of the videos ensures their effectiveness. Use of visuals and voiceovers helps to transcend communication barriers, while content has been compiled in consultation with key players across industries to ensure that it is relevant and helpful. Finally, these videos contain questions and answers and other mechanisms to test users’ understanding of the content and ensure effectiveness.
As an incentive to watch and share the content, users who finish watching can enter into a daily draw to earn a share of R3,000 worth of airtime.
Added to this, Real Heroes Connect (www.realheroesconnect.com) has made it possible for employers/educators to download a free comprehensive communication toolbox including posters, banners and decals, in addition to the educational videos.
“As we move forward into the ‘new normal’, preparedness is the secret weapon that will help employers and educators remain ahead and keep pace as they scale up operations and return to full capacity once more. This is where Real Heroes Connect has a real role to play,” Watt concludes.
We chatted via Zoom about how this initiative has changed the way she does business and how she intends to grow both!
You too can be a hero and play your part to help Flatten the Curve of COVID-19: SMS HERO or your company’s name to 30864 at no charge to receive the link on your phone or click http://ClickMe.datafree.co/FlattenTheCurve to watch the video (at no charge for mobile data) and stand a chance to earn your share of R3,000 in daily airtime.
For more information, visit www.realheroesconnect.com
Images and press release used with permission from Grapevine Communications.