Skinny mirror makes you look ten pounds thinner

Over the years, magazine covers, television, and the media in general have fed women with the idea that smaller or thinner is more appealing and attractive. The debate on whether this is true or not has never reached a conclusion, and as the saying goes, beauty lies in the eye of the beholder.

However, The Skinny Mirror Company is taking "thinner is more appealing" to a whole new level by making mirrors that make women appear nearly five kilograms lighter than they are in real life.

This is intended to make women feel good about themselves.

“Whether it be conscious or subconscious, you may be one of many struggling to live up to the media ideal that “thin” is beautiful  – The Skinny Mirror helps you combat that false ideal. See YOURSELF as beautiful and the world around you will agree,” The Skinny Mirror Company states on its website.

"It gives users the instant visual gratification of a 'slimmer you' while educating that how you choose to feel about your body has nothing to do with your actual shape, size or weight.”

The company said the mirrors were initially designed for customers to use at home, but demand from retailers saw them go commercial.

It says this will boost retailer's sales by eighteen percent, as women would see themselves looking good in the mirror and buy the items, Today reported.

"Retailers will use skinny mirrors to deceive customers into looking a certain way when they try on their clothing. The better they look, the more likely they are to buy something." retail expert Andrea Woroch told Today.