Trending: class action suit against EOS lip balm for blister allegations
Popular edible lip balm brand EOS has come under attack all over social media over allegations that it causes blisters and damages the skin.
Colour, packaging, the convenience of the size and the taste of EOS lip balm have made it one of the more popular brand lip balms to have in recent years.
Now the brand is the target of a class action lawsuit in the US for allegedly causing bleeding, cracking lips, loss of pigmentation and a host of other side effects.
EOS lip balms have been available in South Africa since 2014.
Reaction on Twitter has been largely supportive of the class action lawsuit
I dropped my eos lip balm and it rolled to the front of the class and I'm too embarrassed to go pick it up
— jerv. (@_ajervis_) January 12, 2016YIKES! #EOS lip balm is being accused of causing THESE horrible symptoms! https://t.co/4RshxdgpAp pic.twitter.com/QWnv915Xmy
— Perez Hilton (@PerezHilton) January 13, 2016EOS have since responded on the allegations stating: "...the lawsuit is without merit, the ingredients have been approved for safe use by the FDA (US Food and Drug Administration)."
Watch: the matter on a lot of lips - rash allegations made against EOS