CEO Mike Cathie shares his favourite Nando's advert
Updated | By The Scenic Drive with Rian
Mike Cathie is the CEO of Nando's, the company with the ads that always get the public talking! He stopped by for a chat with Rian.
Nando's makes great chicken, but that is often the second thing people will tell you about the company. The real reason the company has managed to stay front of mind with so many people is its unique marketing strategy.
Year after year, they put out relevant, humorous adverts that tap into the nuances of daily life as a South African. They are bold and unapologetic, and that has won them fans all over the world.
So what does the CEO of Nando's really think about the company's adverts? Rian asked Mike Cathie which Nando's advert he enjoyed the most, and Mike mentioned three of the company's most memorable past campaigns: 'Diversity'. 'Blue Light Brigades' and the most recent 'We can fix our s#*t' campaign.
We are sure you have seen all of these, but in case you need a reminder of how brilliant the adverts were, have another look at them below:
Mike Cathie elaborated on the work behind the Nando's campaigns:
Curious to know even more about Mike Cathie? Listen to what he told Rian and the team during the 'Un-Googleable Facts' segment:
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