Brand South Africa's #PlayYourPart campaign celebrates ordinary South Africans doing great things

Listen out for every Tuesday and Thursday on The Workzone with Elana Afrika-Bredenkamp to find out how South Africans play their part in making SA a better place.

To kickstart this campaign, Elana spoke to Tshepiso Malele, Marketing Manager of Brand SA, about the remarkable work they do to celebrate extraordinary South Africans with their #PlayYourPart initiative.

"This initiative is aimed at encouraging active citizenship. We will identify people who are playing their part one way or another - these could be ordinary citizens, they could be companies or NGOs," Malele told Elana.

Listen to their conversation below:

Inspire, empower and celebrate active citizenship in South Africa

Brand South Africa is the official nation brand custodian and a marketing agency of South Africa, with a mandate to build the country’s brand reputation, in order to improve its global competitiveness. Its aim is also to build pride and patriotism among South Africans, in order to contribute to social cohesion and nation brand ambassadorship. 

Play Your Part is a nationwide programme created to inspire, empower, and celebrate active citizenship in South Africa. It aims to lift the spirit of our nation by inspiring all South Africans to contribute to positive change, become involved, and start doing. 

A nation of people who care deeply for one another and the environment in which they live is good for everyone. Play Your Part is aimed at all South Africans – corporates and individuals, NGOs and government, churches and schools, and the young to the not-so-young. It aims to encourage South Africans to use some of their time, money, skills or goods to contribute to a better future for all.

To find out more, CLICK HERE.