A world of play and soft toy versions of Parisian desserts
Jellycat London has long been known for its exclusive soft toys, but it has elevated its toy game by opening up stores that pose as places of eating but are all in it for the theatrics.
Play is not unfamiliar to us; in fact, it is a part of any parent's lifestyle. Just as Dads are used to getting down on their knees for horseback rides, moms are familiar with tea parties and dressing up with their toddlers.
Play is encouraged among children; it helps them develop their imagination and is a key milestone in growth.
A London-based toy company, Jellycat, does all things fun and exciting with the idea of play and toys. They have been around for a long time and are renowned for their quality soft toys worldwide.
They have become quite popular on social media since opening their Jellycat Patisserie in Paris, France, their Jellycat Fish and Chips store in London, not to mention several other pop-up stores.
Watch a video of a guest purchasing a Jellycat pastry courtesy of Instagram.
"Located in the new FAO Schwarz store on the fifth floor of Galeries Lafayette Paris Haussmann, upon arrival at the Patisserie, guests will be welcomed by counters and shelves full of delightful soft toys modelled after iconic Parisian delights – available at the Paris Jellycat Patisserie.
Guests can experience the theatre of having their new Jellycat treats beautifully packaged by an expert team who will add the perfect finishing touches, boxing and wrapping them as if they were the real thing and adding an extra special personalised element." (Jellycat website)
It is a toy store with all the bells and whistles and one that deserves an encore, especially when you have eccentric performers serving up your Parisian soft toys in fancy boxes with imaginary cream.
But wait, there's more. There is also a Jellycat Fish and Chips store in London. Here, you can be amazed by soft toys that model fish, chips, and everything in between.
We love the performance; it is everything we think playtime should be.
Check out the video below of a guest experience - courtesy of TikTok.
@selfridgestoyshoplondon Londons very own Jellycat Fish&Chip shop!🐟 Exclusive to Selfridges #jellycat #jellycatlondon #selfridgeslondon #selfridges #fyp ♬ Cooking, bossa nova, adults, light(950693) - Kids Sound
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Image Courtesy of Instagram